The season was formally opened on October 14, 2007, at the Araneta Coliseum.

The season began on October 14 with the Magnolia Beverage Masters defeating the Air21 Express, 121–112.

The muses for the participating teams are as follows: A game was held for the benefit of the PBA Players' Educational Trust Fund at the Araneta Coliseum featuring players from UAAP archrivals Ateneo and La Salle.

Studio 23 aired the event with ABS-CBN Sports producing.

The 2008 PBA All-Star Weekend was held from April 25 to 27 at Bacolod, Negros Occidental.