Manager Bryan Robson was dismissed in February with Sheffield United nowhere near a position good enough for an immediate return to the Premier League.
[1] His replacement, Kevin Blackwell, improved United's form sufficiently that they were still mathematically in with a shout of a play-off place until the last day of the season, but a shock loss to relegation-threatened Southampton ended any such hopes (though results elsewhere meant that the Blades wouldn't have made the play-offs even had they won), and United finished in a relatively disappointing 9th position.
Sheffield United maintained both their kit manufacturing agreement with French company Le Coq Sportif, who produced a new home kit for the season, and their kit sponsorship agreement with American bank Capital One.
[2] Sheffield United's score comes first[3] Note: Flags indicate national team as defined under FIFA eligibility rules; some limited exceptions apply.
Note: Flags indicate national team as defined under FIFA eligibility rules; some limited exceptions apply.