New signings were unknown youngster Ryan Shawcross signed on loan from Manchester United and veteran forward Richard Cresswell, which hardly set the pulses racing but a 1–0 win on the opening match of the season at Cardiff City set the tone for a season to remember.

[1] But the club were left frustrated as most decided to seek employment elsewhere and by the time the start of the season had come around Stoke had only added Richard Cresswell, Jon Parkin and Ryan Shawcross to their squad.

[4] Stoke began to struggle, with poor home defeats to Sheffield Wednesday and then Coventry City prompted Pulis to enter the loan market again and he brought in Leon Cort and Danny Pugh.

[5] This enabled Stoke to field a more settled side and they began to display the form they showed from last season and they went twelve matches unbeaten from 24 November 2007 to 19 January 2008.

During that run Stoke gained some impressive victories including a 3–0 at Sheffield United and a Ricardo Fuller hat trick against promotion rivals West Bromwich Albion.

In a tense and cagey 90 minutes the scored remained goalless and Stoke took the point they needed to gain promotion to the Premier League and a return to the top flight of English football for 23 years.