The regular season began on 15 September 2008 against rival team HV71, and concluded on 28 February 2009 against Djurgårdens IF.
Frölunda looked to improve upon their progress in the 2007–08 season after being eliminated in the first round of the playoffs by Färjestad BK.
Niklas Andersson was named captain of the team after Jonas Johnson retired.
The game was played two days prior to the 2008–09 NHL season premier between Ottawa and the Pittsburgh Penguins in the Stockholm Globe Arena.
Ottawa's captain Daniel Alfredsson is a native of Gothenburg and Frölunda is the only other professional team he has represented.