The Bears compete in the Big 12 Conference and played their home games at the Ferrell Center.

They advanced to the semifinals of the 2010 Big 12 men's basketball tournament before losing to Kansas State.

They received an at–large bid to the 2010 NCAA Division I men's basketball tournament, earning a #3 seed in the South Region.

They defeated #11 seed Old Dominion in second round to advance to the Sweet Sixteen for the first time in school history.

Ekpe Udoh and Tweety Carter were named to the All-Big 12 3rd team after the season.