It began with qualifying round matches on October 20, 2009, and ended with the Eurocup Finals on April 17 and 18, 2010, at Fernando Buesa Arena in Vitoria-Gasteiz, Basque Country, Spain.

The competition was won by Spanish club Power Electronics Valencia, who won their second EuroCup title, and also secured a place in the 2010–11 edition of the EuroCup's parent competition, the EuroLeague.

Unlike virtually all other basketball competitions, the quarterfinals did not use overtime, unless necessary to break an aggregate tie.

The group winner in each tie, listed as "Team #1", hosted the second leg.

Euroleague Basketball Company was initially noncommital on whether it would schedule a third-place game, but ultimately decided to do so.