2009–10 Milwaukee Bucks season

It was during this season in which the slogan "Fear the Deer" was coined, which the fans adopted on the Internet.

[2] Five years after it was introduced, the Bucks used the slogan as part of their new jersey design and on the sidelines of the court.

[3] The team's also used the phrase as their official Twitter hashtag since 2018.

The phrase was also engraved onto the Bucks' 2021 NBA Championship rings.

The 46-win total was the most games the Bucks had won since 2001 and the most they would win until 2019.