2009–10 PBA Philippine Cup finals

However, Purefoods swept Alaska 4–0 to win their eighth PBA title, and only the third best-of-seven sweep in league history.

Purefoods star players James Yap and Kerby Raymundo had to sit the majority of the third quarter due to foul trouble, but the Giants only trailed by three after the third period.

Rafi Reavis scored all of his six points in the succeeding possessions to put the Giants up 78–74, then he blocked Willie Miller's shot at the other end.

Miller scored a three-pointer to cut the lead by three with eleven seconds left, but Niño Canaleta split his free throws to put Purefoods up for good.

Raymundo also scored his own three-pointer during the run, while LA Tenorio maintained Alaska's 82–76 six-point lead with a jumper.

In the ensuing play, referee Raymundo Maurillo called a foul on Devance that elicited furious protests from Alaska head coach Tim Cone and team manager Joaqui Trillo.

Niño Canaleta opened the fourth quarter with a slam dunk and a three pointer to cut the lead to three points; John Ferriols and Tony dela Cruz both converted jump shots to add Alaska lead but Purefoods then scored the next seven points to tie game.