The Atlanta-based Southern Tourism Society named the Kentucky Derby Festival, which was April 11 to May 1, as one of the top tourist attractions in the Southeast for the first half of 2009.

He took the lead so fast after the final turn that NBC Sports race announcer Tom Durkin didn't notice the gelding and was still heatedly describing the performance of Pioneerof the Nile and Musket Man despite Mine That Bird already opening a three-length lead over the pack.

Candyman Can and Old Fashioned at 10–1, followed by Friesan Fire, Midshipman, Pioneerof the Nile, Stardom Bound, This Ones for Phil, and Vineyard Haven at 12–1.

[11] In addition, Quality Road, who had been an early favorite,[12] was withdrawn from the race on April 27 because of a quarter crack in his right front hoof.

According to Chief Marketing Officer Dave Tompkins, "The non-stop revelry can test the most die-hard partiers, so a CPO candidate must be able to take the reins and lead our infield nation to new heights of fun and frivolity.

"[19] In an effort to promote the position, Tim "Stymie" Snyder, the 2008 Chief Party Officer, attended Super Bowl XLIII to personally recruit applicants.

[20] The winner was announced March 6, and prizes include use of an RV (billed as a "luxurious boardroom on wheels") for the year.