On 24 January 2009, the Sri Ram Sena attacked a group of young women and men in a pub in Mangalore, India.
[10] The Sri Rama Sena, which has 1,000–1,500 cadre in the Coastal Karnataka region, has threatened to carry out a state-wide bandh (strike) if Muthalik is not released by 29 January 2009,Thursday evening[11] A pub attack victim has told NDTV that she received threat calls.
[12] The Pink Chaddi Campaign, nonviolent protest movement was launched in India in response to notable incidences of violent conservative and right-wing activism against perceived violations of Indian culture.
[10][14][15][16][17] The Chief Minister of Karnataka B. S. Yeddyurappa had said the Sriram Sena is not a Sangh Parivar outfit and asserted that stringent action will be taken against the culprits.
[16] Pramod Muthalik, a full-time Rashtriya Swayamsevak Sangh (RSS) man earlier was the Karnataka coordinator of the Bajrang Dal four years ago.
[20][21] Pramod even recently held a press meet in Bangalore to release the photographs of the members of Hindu suicide squad undergoing training in handling arms and ammunition to take on Muslim Jihadis.
[26] Toeing the right-wing group Sri Ram Sene Pramod Muthalik's line, Karnataka CM Yeddyurappa has said that pub culture is wrong and should not be permitted.
[27] One of the woman victims of the attack on a Mangalore pub on Monday claimed that the Sri Ram Sena activists hurled abuses at them and called them prostitutes".
[29] Nirmala Venkatesh, a member of the three-member NCW team, blamed the pub for the attacks, saying they did not have adequate security to protect against a mob of 40 men.
[31] Asked for an assessment of the incident, she strangely stated that she has found illegal activities going on in some hotels and pubs in Mangalore, including prostitution.
"[32] She stated that she was not concentrating on the Sri Ram Sena group, but that she will interrogate the owner of the pub, and the media persons present.
[34] In her report to the commission, Nirmala blamed the owner of the pub for not providing security to women guests, and recommended suspension of its license.
When her report was not accepted by the Commission, Nirmala even challenged the authority of Minister for Women and Child Development Renuka Chowdhury.
Nirmala Venkatesh joined the Bharatiya Janata Party (BJP) shortly after this, and declared that she was ready to contest the coming Lok Sabha elections if she was given a ticket.