[2] European casinos typically have a different environment than those in the U.S.[2] Jeffrey Pollack, the WSOP Commissioner, indicated that the WSOPE would have a "style and flair that is both unique and appropriate to the setting.
On 5 July 2007, Harrah's announced its alliance with England-based Betfair, one of the largest online gaming companies in the world.
The agreement, the largest-ever union of an online and offline gaming company, is intended to build on Betfair's European reputation in advertising the WSOPE.
The first event saw J.P. Kelly emerge as the winner of a less-than-an-hour long heads up battle, overcoming a 3-to-1 chip deficit against Fabien Dunlop and earning his second World Series of Poker bracelet of the year.
[6] In the second event, Erik Cajelais easily defeated runner-up Mats Gavatin after entering the heads up phase with an almost 6-to-1 chip lead.