Supplier: Le Coq Sportif / Sponsor: Chang beer The new home kit for the 2010-11 season was very plain - the large white 'V' on the collar and the trimmings were omitted.
On 30 April 2010, Everton confirmed on their official website that they would tour Australia as part of their pre-season preparation for their 2010–11 Premier League campaign.
[4][5] In front of 40,446 spectators at Stadium Australia, the Toffees' new "lightning pink" away strips made their on-pitch debut as Victor Anichebe scored the lone goal of the match in the 46th minute.
[7][8] Recent signings Jermaine Beckford and João Silva made their Everton debuts as Jack Rodwell and Louis Saha scored.
In the third and final match of the "Everton Down Under" tour, the Toffees completed the three-match sweep of Australian clubs, beating Brisbane Roar 2–1.
[17] Everton's goals both came in the second half, one each from Beckford and Bilyaletdinov, and referee Mark Halsey made his return to a welcoming crowd following his year-long hiatus from football due to a bout with lymphoma.
Following the game, manager David Moyes came to the defence of Howard, saying that the team's lack of attacking pressure from the forwards and midfielders were equally to blame for the loss.
[28] Everton's Premier League campaign resumed on 12 September against Manchester United at Goodison Park, following an international break for UEFA Euro 2012 qualifying.
Wayne Rooney was notably not in United's squad; Sir Alex Ferguson held him out of the line-up to spare him from verbal abuse from Everton fans in regards to a recent personal allegation.
[30] Everton dropped the full three points to their next opponent, Newcastle United, losing 1–0 on a Hatem Ben Arfa goal scored just before half-time.
[31][32] In Everton's final match of September, the club travelled to Craven Cottage and went home with a single point following a 0–0 draw with Fulham.
[34] Everton began October at St Andrew's and came away with their first league win of the season, a 2–0 victory over Birmingham City, whose top-flight club record of 18 undefeated home matches came to an end.
Everton took the lead in the 17th minute after Leighton Baines converted a free-kick following Younès Kaboul's foul on Yakubu on the edge of the 18-yard box.
Everton's lead was short lived however with Spurs levelling three minutes later after Tim Howard's goalkeeping error gifted Rafael van der Vaart a tap-in finish.
Séamus Coleman then scored his first Premier League goal for Everton in the second half following David Vaughan's strike two minutes earlier.
Everton conceded a goal either side of half-time to Bacary Sagna and Cesc Fàbregas, before Tim Cahill got one back two minutes from full-time.
Mikel Arteta then equalised with a strike from 20 yards that deflected off Phil Bardsley, Jermaine Beckford then had an injury-time chance to win the game for Everton but was unable to convert when one-on-one with Sunderland goalkeeper Craig Gordon.
[54][55] Everton made fairly easy work of Huddersfield in a 5–1 victory with goals from Marouane Fellaini, Jack Rodwell, Jermaine Beckford, Louis Saha, and Leon Osman.
Ján Mucha, filling in for regular starter Tim Howard, saved a second half penalty but was unable to stop any of the four shootout chances following a scoreless extra time.