The regular season started on September 17, 2010 away against Timrå IK and ended on March 5, 2011 away against Luleå HF.
On April 13 it was reported that Ulf Dahlén, who had one year left on his contract, was relieved of his duties as head coach.
[15] Carl Klingberg and Peter Andersson signed entry-level contracts with the Atlanta Thrashers and Vancouver Canucks respectively, both with the intention of playing for Frölunda on a loan during the 2010–11 season.
[16][17] Prior to the June 15 deadline for NHL teams to sign contracted Elitserien players Frölunda had to say goodbye to their second and third best scorers from the 2009–10 season; Fredrik Pettersson and Mathis Olimb, who decided to try their luck in North America, Pettersson with the Atlanta Thrashers and Olimb with the Chicago Blackhawks.
Frölunda HC players picked in the 2011 NHL Entry Draft at the Xcel Energy Center in St. Paul, Minnesota.