Juventus started the season with a new chairman, Andrea Agnelli and a new coach, Luigi Delneri.

The kits for the 2010–11 season were revealed on 2 July 2010[4] bearing the BetClic logo.

The home kit is traditional white and black stripes reinterpreted by Nike through a zigzag motif.

The same motif is also present on the away kit, which has two green and red stripes on white background imitating flag of Italy.

Note: Flags indicate national team as defined under FIFA eligibility rules; some limited exceptions apply.