The 2010 FIVB Men's Volleyball World Championship was held in Italy from 25 September to 10 October 2010.

The tournament featured 24 teams to determine the world champions in men's volleyball.

In addition to 2006 champion Brazil and host nation Italy, 22 teams qualified for the tournament by means of continental and regional competitions.

[2] Brazil's victory continued their eight-year period of domination of world volleyball.

Brazil's third straight world championship equals the record for consecutive titles set by Italy in the 1990s.

The regional qualification stage determined the 24 teams that would compete in the championship competition.

Teams were seeded in the first two positions of each pool following the serpentine system according to their FIVB World Ranking as of 28 July 2009.

[3] FIVB reserved the right to seed the hosts as head of pool A regardless of the World Ranking.

All teams not seeded were drawn to take other available positions in the remaining lines, following the World Ranking.

Russia advanced to the fifth to eighth bracket and Argentina to the ninth to twelfth place event.

The match was played before a crowd of 11,605 which included a number of Brazilian football stars based in Italy.

Volly was the name chosen by Internet users and students of the 10 host cities of the World Championship (Ancona, Catania, Florence, Milan, Modena, Reggio Calabria, Rome, Turin, Trieste and Verona), after months of voting.

The second most popular name for the mascot was "Fly," while "Mimmo," "Italo" and "Gump" finished further down the list.