The game takes its name from the chief organizer, Jordan Brand, a division of NIKE, Inc.
“As our preeminent basketball game, the Jordan Brand Classic strives to put the top talent on the floor each year and this year is no exception,” said Keith Houlemard, President of Jordan Brand.
Now in its third year, an International Game is also played that features 16 of the top 17-and-under players from around the world.
In addition to the game, the Jordan Brand All-Americans have a number of special events around New York City.
Other events held in prior years have included an autograph session at the Foot Locker House of Hoops, a celebrity bowling event at Lucky Strikes, a visit with kids from the Children’s Aid Society at the Dunlevy Millbank Center in Harlem and attendance at the annual awards dinner, where they receive their All-American medallions.