The 23rd Annual Nickelodeon Kids' Choice Awards was held on March 27, 2010, on the Nell and John Wooden Court of Pauley Pavilion, on the campus of UCLA in Los Angeles, California with Kevin James as host.

[2] The Non-Stop Kids' Choice Weekend, a two-day-long look at preparations for the 2010 KCAs and included an inside look at the new series Victorious, whose pilot aired as a "sneak preview" episode immediately after the awards telecast (two weeks before it began airing as a regular weekly series), ran during regular Nickelodeon daytime programming as wraparound segments hosted live by BrainSurge host Jeff Sutphen on March 26, 2010, with taped segments hosted by Big Time Rush stars Kendall Schmidt, James Maslow, Carlos Pena, Jr., and Logan Henderson aired on March 27, 2010.

ET, also aired as wraparound segments during scheduled programming, and included Miranda Cosgrove performing her new single "Kissin U".

[3] True Jackson, VP cast members Ashley Argota and Matt Shively hosted a webcast portion of Countdown to Kids' Choice!

Note: In addition, promos aired prior to the telecast also announced that Queen Latifah was supposed to be a presenter at the awards, but she did not appear.

[5][6][7] The show also featured the "Kids' Choice Ultimate Dance Smackdown," hosted by (iCarly) co-stars Jennette McCurdy and Nathan Kress.

Robbie Amell from True Jackson, VP, Ariana Grande from Victorious, Gage Golightly from The Troop and The Penguins of Madagascar performed a Bollywood routine; Leon Thomas from Victorious, Nick Purcell from The Troop, Ashley Argota from True Jackson, VP and Poof and Foop of The Fairly OddParents performed a disco routine; and Matt Shively from True Jackson, VP, Noah Munck from iCarly and the title characters of Fanboy & Chum Chum performed a hip-hop routine.