The organizers introduced a new logo to celebrate the 5th anniversary of the game on September 29, 2010.

[2] The game, which was telecast at noon MST on ESPN, featured the UTEP Miners from Conference USA and the BYU Cougars from the Mountain West Conference.

Both were former members of the Western Athletic Conference where the Cougars dominated the series with a 28–7–1 record.

UTEP was the first team from outside the WAC or MWC to play in the game due to the bowl organizers wanting a more regional matchup.

[4] Freshman quarterback Jake Heaps took home MVP honors with a game-record four touchdown passes, helping his team to a 31–3 second quarter lead.