2010 North Rhine-Westphalia state election

Kraft was elected Minister-President on 14 July on the second ballot, which required only a simple majority, with 90 votes in favour, 80 against, and eleven abstentions.

Due to the newly-introduced two vote system, parties were able to stand their lists on ballots statewide without running candidates in every constituency, as had been the case previously.

The government wanted to retain the existing three-tier school system, and pointed out that during their tenure attendance had improved and many new teaching positions had been created.

The opposition criticised the state's poor performance in PISA studies, and campaigned for the establishment of schools which integrated more younger and older students to improve efficiency, as well as the abolition of tuition fees.

[2] The CDU was embroiled in a financing scandal in the lead up to the campaign, with companies accused of paying bribes in exchange for meetings with Minister-President Rüttgers.

[3] Shortly before the election, another scandal surfaced in which the CDU was accused of covertly commissioning a voters' initiative from a non-partisan communications agency, with the fundraising money allegedly used to pay for pro-Rüttgers newspaper ads under non-party branding.

The CDU lodged a complaint with the state prosecutor over data breaches, but attributed the accusations to a malicious defamation campaign.

This could prevent the government from implementing some of its proposed projects, including a controversial possible extension to the lifespan of some nuclear power plants, which the SPD and Greens pointed out.

[6] The federal government also delayed releasing its tax and budget plans until after the state election, which was widely criticised as a political play to avoid backlash from anticipated spending cuts.

[7] Just a few weeks before the election, the government also agreed to help finance a €110 billion EU bailout of the Greek government-debt crisis.

[8] Despite being mostly a federal responsibility, employment and labour policy were also an important issue in the election; the left-wing opposition parties called for the establishment of a minimum wage, which the CDU and FDP opposed.

[9] Polls ahead of the election indicated that The Left was likely to enter the Landtag, while the two major parties were likely to suffer losses collectively.

This continued the trend in recent years of dwindling support for the traditional parties and an increasingly fractured parliamentary landscape with difficult majorities.

For their part, The Left stated their willingness to join a coalition with the SPD and Greens and support Hannelore Kraft as Minister-President.

An overwhelming majority of voters (78%) named education as an important issue, alongside the Greek debt crisis (56%).

Compared to the 2005 election, while the issue of employment lost salience, perception of the SPD's competence in the area recovered while the CDU's declined.

Forschungsgruppe Wahlen found that only 40% of voters preferred him as Minister-President compared to 43% for Hannelore Kraft, an unusual result in Germany where incumbents are typically favoured over challengers, even in close elections.

Nonetheless, a majority of voters placed more importance on programme and policy when voting, with only one-sixth choosing the lead candidates as the decisive factor.

[15] The prospect of a grand coalition was complicated by the extremely narrow margin of the election: both major parties took 67 seats in the Landtag, and the question of who would serve as Minister-President was disputed.

[22] Though they hoped for cooperation from the FDP, the party executive unanimously decided on 22 June to vote against Kraft in the investiture and oppose a red-green government.

They convened the council of elders of the previous Landtag to remove the election of the presiding officer from the agenda of the inaugural session, claiming there were no applicants.

The office thus passed to outgoing first vice-president Edgar Moron (SPD), who had also lost his seat; though he was no longer a member of the Landtag, he served acting president until 17 July, when Eckhard Uhlenberg (CDU) was finally elected.

This situation was harshly criticised in the Frankfurter Allgemeine Zeitung by Patrick Bahners, who labeled it an act of "self-rejection" contrary to the principles of democracy.

A sample ballot for the Solingen I constituency, showcasing the new voting system.
An SPD campaign event in Duisburg with Bärbel Bas (first from the left) and Andrea Nahles (third from the left)
Sylvia Löhrmann addressing media on a tram during the campaign
An FDP campaign stand in Bocholt on election day