2010 Omega Pharma–Lotto season

[2] Omega Pharma-Lotto came to the Giro with a young squad – Bakelandts, Blythe, and De Greef were all eligible for the youth classification, and Wegelius was the only rider older than 30 – headed by Lang.

[3] In stage 3 in the Netherlands, Blythe made the late selection for a depleted group sprint finish, taking fifth, one spot ahead of the season's most prolific winner André Greipel.

Lloyd also won the combativity classification, an award determined by points given for riders' positions in stage finishes, mountain climbs, and intermediate sprints.

[10] Omega Pharma-Lotto's squad leader at the Tour de France was Van Den Broeck, who hoped to finish the race in the top ten after a 15th place in the 2009 event.

They rode without Gilbert, who was concentrating on the Vuelta a España later in the season, and without French national time trial champion Péraud, who was not yet recovered from injuries sustained in the Critérium du Dauphiné.

While he was part of a nine-rider group who lost ten seconds to Andy Schleck and Samuel Sánchez, who aggressively sought the stage win, he moved up a further four places with this result, occupying fourth overall before the Tour's first rest day.

Van Den Broeck rode with the front group most of the day, but again lost ten seconds at the finish line, this time to Contador and stage winner Joaquim Rodríguez.

[22] Van Den Broeck had trailed the race elite on the climb to Ax-3-Domaines, but when Contador and Schleck engaged in a bizarre track stand for a few moments, he caught back up and finished with them.

With time losses by Levi Leipheimer, who had been in sixth place, Van Den Broeck's advantage over the next man in the standings (now Robert Gesink) was extended to nearly a minute.

Van Den Broeck started fifth-from-last as the fifth place man in the race and was 71st on this stage, over seven minutes off the winning time, but his main rival Gesink was 109th and a further 90 seconds slower.