Five northern European nations, Canada, Germany, Italy, Ireland, Japan, Israel, China and Taiwan showed their films during the Shanghai International Film Festival dedicate for the ongoing Shanghai Expo.
In the festival the films echoing with environmental topics because of the World Expo Shanghai's theme "Better City, Better Life.
[5] In 2010 SIFFORUM successfully invited Weinstein Company CEO Harvey Weinstein, China Film Group Cooperation chairman Han San Ping, Polybona Films president Yu Dong, plus well-known Chinese directors Feng Xiaogang, He Ping, Wang Xiaoshuai, Leon Dai, Pang Ho-Cheung and Korean director Kang Je-Gyu.
[6] The seven-member jury panel was chaired by Hollywood-based Chinese director John Woo.
Many Chinese actresses and stars attended the open ceremony, like Lin Peng, Gan Tingting, Che Yongli, Zhang Jingchu and actor Huang Xiaoming, Gong Xinliang and Hong Kong actor Kar-Ying, Claire Danes and her husband, actor Hugh Dancy, Barbie Shu, Eddie Peng and Chinese actress Yuan Xinyu, Gong Li and actor John Cusack, Adam Brody, Li Bingbing and Hong Kong actor Daniel Wu, the Korean actress Da-hae Lee, Ruby Lin and actor Mike He, Miss World Zhang Zilin of China, Maria Grazia Cucinotta, Hong Kong actress and singer Gillian Chung and director Jeffrey Lau, the Hong Kong actress Cecilia Cheung, Chinese actress Zhao Wei, Director Feng Xiaogang and his actress wife Xu Fan and artists Wang Ziwen, Li Chen, Zhang Jingchu, Lu Yi and producer Wang Zhonglei, Yvonne Yung, Luc Besson, artists Zhang Yang, Gao Yuanyuan, Li Xiaorang, Ruby Lin, Wang Luodan and Liu Ye, and Malaysian-born international artist, Michelle Yeoh.