2011 Melbourne Storm season

Melbourne would play nine of their first 13 games at AAMI Park, and enjoyed a strong start to the season with a 7–3 record from the opening 10 rounds.

Gareth Widdop also enjoyed a breakout season, playing 25 games while making 16 line breaks and providing 16 try assists.

On 4 February 2011 Crown Casino was named the major sponsor of the Storm in 2011[17] with their corporate logo added to the front of the jersey.

The jersey was mostly navy blue with a large grey and white chevron on the front, also featured the word "Melbourne" printed across the upper back.

[89] In the NSW Cup, Cronulla coached by Tony Herman would finish third on the ladder after the regular season, progressing through the preliminary final where they were defeated 30–26 in golden point extra time by eventual runners-up the Auckland Vulcans.

[90] In the Queensland Cup, Easts Tigers coached by Troy McCarthy improved with the addition of Melbourne Storm players, finishing in eighth position on the ladder, winning more games than in the 2010 season.