The finals form of the Warriors in 2011 increased the NRL's television audience in New Zealand by 29 per cent this year.
A fourth match was added to the Warriors schedule to raise money for the West Coast region after the Pike River Mine disaster.
In a joint partnership with the NZRL, NRL and Newcastle Knights, all money raised was donated to the Pike River mining relief fund and the West Coast Rugby League.
[28] Grand Final Team: Glen Fisiiahi, Willie Peace, Sione Lousi, Ivan Penehe, Niuvao Taka; Brett Seymour, Pita Godinet; James Gavet, Alehana Mara, Jeremy Latimore; Ukuma Ta'ai, Matt Robinson; Isaac John (c).
Grand Final Team: George Maka, Adam Henry, Sosaia Feki, Konrad Hurrell, DJ Collier, Carlos Tuimavave, Jordan Meads, Ligi Sao, Eko Malu, Donald Tony, Samiuela Lousi, Ben Henry [c], Sebastine Ikahihifo.
Siliva Havili, Agnatius Paasi, Siua Taukeiaho, Toka Likiliki, Siulongua Fotofili, John Palavi.
Along with players from the Melbourne Storm, Cronulla Sharks, Sydney Roosters and Manly Sea Eagles, the new members of the Junior Warriors attended a Toyota Cup Rookie Camp on 11–12 December 2010 which was held in New Zealand for the first time.
[32] The Junior Warriors squad was again captained by Ben Henry and included Stephen Shennan, Omar Slaimankhel, Vili Lolohea, Sio Siua Taukeiaho, Konrad Hurrell, Sosaia Feki, James TePou, Carlos Tuimavave, Jordan Meads, Siliva Havili, Henry Chan-Ting, Sam Lousi, Sheldon Brown, Adam Henry, Toka Likiliki, Agnatius Paasi, Lance Su'a-Poe, Anthony Lama, Siulongua Fotofili, Eddie Aki, Donald Tony, Levi Holland, DJ Collier, Sebastine Ikahihifo, Nathaniel Peteru, Sirovai Makatoa, Simon Gibson, Ben Kingi, Falaniko Leilua, Kane Hannan, Eko Malu, John Palavi, Malakai Houma and Chris Ofanoa.
[33] Omar Slaimankhel, Konrad Hurrell, Carlos Tuimavave and coach John Ackland were all named in the Toyota Cup team of the year.