As all municipal elections in the City of Phoenix are nonpartisan, the political affiliations of the respective candidates were not present on the ballot paper.

In addition, the race was widely regarded as very competitive compared to previous elections, as the last three incumbent mayors ran with little to no opposition.

[16] In reaction to the snub, Democratic candidate Greg Stanton said that if a Democratic-sponsored mayoral forum was held, he would not attend if Republicans were excluded.

[19] Wes Gullett promised visiting the top 25 businesses of the city within his first 100 days, whilst Greg Stanton pledged more accountability and transparency in government.

[20] The five squared off over renewable energy, community policing, education, impact fees, tax incentives for economic development, and public arts funding.