[2] Since the 2010 election Labour had gained Moredon in a by-election and had the independent, former Conservative, councillor Steve Wakefield of Toothill and Westlea ward join the party, both in November 2010.
[3][4] During the campaign both the national Labour leader Ed Miliband and the Labour Shadow Works and Pensions Secretary Liam Byrne visited Swindon to support the local party.
[7][8] Labour gained the seats of St Philip and Walcot from the Conservatives, while coming close in Eastcott against the Liberal Democrats and in Covingham and Nythe, Dorcan and Freshbrook and Grange Park, which were held by the Conservatives.
[7] The Labour victory in Walcot defeated the Conservative cabinet member Peter Mallinson, with the winning candidate Ellen Osa becoming the first female black councillor in Swindon.
[8] Overall turnout at the election was 38.26%,[9] ranging from a high of 46.08% in Highworth to a low of 29.62% in Parks.