The first artists who have contacted by the organizing committee to form part of the show are the Puerto Rican Latin pop singer Chayanne which his song "Me Enamoré de Ti" from his album No Hay Imposibles peaked at number-one for one week in the Chilean singles chart, during 2010 and archived a gold certification in the country for the sales of the record, and Brazilian Roberto Carlos, both have already been presented in this stage in previous editions.

[3] Ricky Martin, Peter Cetera, former lead singer and bassist of Chicago, Argentine rocker Andrés Calamaro and teen pop sensation and success of ticket sales in her concerts in Chile, Demi Lovato are the next names in the tentative list of performers for the main show.

[4] On July 4, 2010, Pablo Morales, content manager of the organizing committee, developed a list of the first artists who will be shuffled to the show, inside of which is composed of the above names, together with them, topped the list by the teen idol Justin Bieber, who with his album My Worlds debuted at the first position of the best-selling albums in Chile and where it appears his single "Baby" featuring Ludacris, a song which topped the Chilean singles chart for two consecutive weeks.

[5] On August 3, 2010, the Spanish singer Alejandro Sanz was added to priority list thanks to success of his latest album Paraíso Express, which peaked at number ten in Chile, his singles from that album "Looking for Paradise" topped the Chilean charts and "Desde Cuándo" reached Top 5,[6] on August later Sanz was confirmed as the first main artist to be performing, he also confirmed that the show in Viña del Mar will be his last date for the international tour Paraíso Express.

[6] Chilean rock band Lucybell told in an interview with La Tercera that they are in conversations to be in the main show festival, also they released the album Fénix on early August which debuted at number two in Chile.

[12] On September 9, 2010, during the release of Yo Soy, third solo studio album from Chilean tropical singer Américo, his manager confirmed that the negotiations are advanced for the artist returns to the stage of Viña del Mar.