ET in Los Angeles, California, in the United States, where the winners received an orange-colored blimp trophy.

Big Help Award winner Taylor Swift received a special silver-colored blimp from First Lady Michelle Obama.

[2] The event was hosted by MIB 3 star Will Smith, who with ten KCA blimps has won the most awards in previous telecasts.

The show was viewed by 6.16 million, leading all cable programs for the week ending April 1, 2012.

[1] The show commenced with host Will Smith jumping with a parachute from a branded blimp.