Coached by Craig Bellamy and captained by Cameron Smith, they competed in and won the NRL's 2012 Telstra Premiership.
Special For the round 12 home game against the Brisbane Broncos, Melbourne again wore a special "battle" jersey similar to the one wore in 2011 featuring a silver chevron design with a purple camouflage motif.
[14][15][16] The jersey was mostly orange, a colour never worn previously by the club, and featured the Storm’s Reconciliation Action Plan (RAP) logo which was designed by Lenny Briggs and Dixon Patten.
[1] In October, Hampton and Mahe Fonua would be selected for the Junior Kangaroos team that would defeat a Junior Kiwis team that included fellow Storm teammate Tohu Harris.
Melbourne continued their relationships with both the Cronulla-Sutherland Sharks and Easts Tigers to send any reserve players to play in their respective state cup competitions.
[1] In the Queensland Cup, Easts Tigers coached by Troy McCarthy fell just short of making the finals.
[60] On 17 October, the RLIF held their annual award ceremony[61] and presented a number of awards to Melbourne Storm personnel including naming Cameron Smith the 'International Rugby League Player of the Year'.