The decision for Innsbruck to host the Games was announced on 12 December 2008 after mail voting by 105 International Olympic Committee (IOC) members.

[5] All venues that will be used for the 2012 Winter Youth Olympics were existing (besides the athlete's village) when Innsbruck was awarded the games in 2008.

[7] Marketing for the games included sponsor BMW painting cars with the Innsbruck 2012 logo and information to spread awareness across Austria.

[8] The organizing committee also designated fifteen companies as official sponsors and suppliers of which include BMW and Raiffeisen Zentralbank among others.

[6] The official mascot of the 2012 Winter Youth Olympics is an anthropomorphic chamois named Yoggl (pronounced YOG).

The name is a compound of "Joggl", the Tyrolean nickname for Jakob, and YOG, the acronym of the Youth Olympic Games.

[12] The torch relay of the Games was announced on 9 October 2011, involving 65 sites over 18 days with some 2,012 torchbearers carrying the flame.

[17] Roughly 15,000 people packed the snow-filled stadium to watch the ceremony, where for the first time three cauldrons were lit (instead of the normal 1) to commemorate the previous two Winter Olympics Innsbruck has hosted (1964 and 1976).