The rally was based in the town of León, Guanajuato.

The rally itself was contested over 23 special stages, covering a total of 394.88 km (245.37 mi) in competitive stages.

Thirteen World Rally Car crews were entered in the event.

It was the first WRC event since the 2006 Rally GB where reigning World Rally Champion Sébastien Loeb has not featured on the entry list as he elected not to enter Rally México as part of his four-race 'retirement' season.

Thirteen World Rally Cars were entered into the event, as were six entries in the newly formed WRC-2 championship for cars built to Group N and Super 2000 regulations.