The 2014 Carling Black Label Cup was the fourth edition of the competition to be held.

A South African beer brand Black Label started the "Be The Coach" where the fans had the opportunity to elect the starting 11 of their desired players from the two Soweto derby arch rivals, Orlando Pirates, and Kaizer Chiefs which are two of the most successful and largest soccer clubs in South Africa.

[Carling Black Labellaunched the campaign where the fans get to select the starting 11 players to take part in this once off Soweto Derby between Orlando Pirates and Kaizer Chiefs on Saturday 26 July 2014.

Fans had from June 2014 till 26 July 2014 to select their top 15 player via their mobile phones.

Carling Black Labelhas also announced that fans would select their own substitutions on the day of the game.

The Carling Black Label also put in place an initiative where for two lucky fans have the once-in-a-lifetime opportunity to coach their club on the matchday.