[7] The aim of the vote was the direct approval or rejection by voters of the agreements signed between the Colombian government and the Revolutionary Armed Forces of Colombia (FARC) in Cartagena de Indias, 27 September 2016.

[8][9][10] The final agreement included topics of rural reform, political participation, the end of hostilities, solutions to the production of illicit drugs, the rights of victims, and the mechanisms of implementation and verification.

[11] The ballot paper consisted of a single question for voters and that being whether to approve or reject the signed peace agreements: ¿Apoya el acuerdo final para terminación del conflicto y construcción de una paz estable y duradera?

[14] The 'Yes' campaign received the support of many members of the Colombian community from the political left (Gustavo Petro, César Gaviria, Antonio Navarro Wolff, Piedad Cordoba), centre (Antanas Mockus, Sergio Fajardo, Lucho Garzon, Claudia López Hernández) and right (German Vargas Lleras, Enrique Peñalosa, Mauricio Cárdenas).

Colombia's best-known singers Shakira, Carlos Vives, Juanes and Fonseca all posted messages of support and hope for peace on their Twitter accounts.

[20] Cyclist Nairo Quintana, who had won the Vuelta a España and come second in the Tour de France in 2016, asked his fellow Colombians to support the peace accord, describing it as "a step we had to take".

[22] Internationally renowned sculptor Fernando Botero sent a sculpture of a white dove to the Colombian presidential palace, created in his signature "fat" style of portraying people and animals.

[23] A Twitter campaign to promote the peace process outside Colombia, entitled "#Peace4Colombia", attracted the support of Colombian-born Hollywood actor John Leguizamo and Spanish singer Miguel Bosé, who holds honorary Colombian nationality.

Novelist and filmmaker Fernando Vallejo, who was born in Colombia but who became a naturalized Mexican citizen in 2007, launched a strong attack against the negotiations during a debate at the World Summit of Art and Culture for Peace in Bogotá on 6 April 2016, describing president Santos as "shameless" and calling the FARC "thugs".