The 2016 World Financial Group Continental Cup of Curling was held from January 14 to 17 at the Orleans Arena in Paradise, Nevada.

This marked the second edition of the Continental Cup to be held outside of Canada.

The total attendance for the event was 62,498, the highest in Cup history (as of 2017).

[2] This edition of the Continental Cup used a similar format as that of the previous year, with the main difference being the elimination of the singles event, which was replaced by an additional mixed doubles event.

Four teams from Canada earned the right to represent Team North America by virtue of winning certain events, namely the Canada Cup of Curling and the Canadian National Championships (the Brier and the Tournament of Hearts).