The 2017 World Financial Group Continental Cup of Curling was held from January 12 to 15 at the Orleans Arena[1] in Paradise, Nevada.

This marked the third edition of the Continental Cup held outside of Canada.

The Continental Cup featured team events, mixed doubles events, and skins competitions, and the brunt of the points was in the skins competitions.

[2] This edition of the Continental Cup used a similar format as that of the previous year, with the main difference being the elimination of the singles event, which was replaced by an additional mixed doubles event.

Four teams from Canada earn the right to represent Team North America by virtue of winning certain events, namely the Canada Cup of Curling and the Canadian National Championships (the Brier and the Tournament of Hearts).