The OSCE report noted that general reluctance of media to report critically on or to challenge the governing authorities significantly reduced the amount of impartial information available to voters,[2] that all private national television channels displayed preferential treatment towards Vučić in their news programmes, and that public resources were used in support of Vučić, including endorsements and favourable articles in municipal information material.

[11] A public opinion survey, carried out by CeSID showed that significant proportions of Vučić supporters, the candidate of the governing coalition, were composed of pensioners (41%) and that the vast majority (63%) held a secondary education degree, while 21% did not complete high school.

[23] The election was marred by accusations of voter intimidation and a near total domination of the Serbian media by Vučić and his party.

Furthermore, the governing majority made a decision to dissolve the parliament during the campaign, which was not justified and badly hurt visibility of opposition.

[29] Rešad Hodžić, who was Saša Janković's campaign representative in Novi Pazar, claimed that "30,000 lists were prepared in the trunks of cars circulating between polling places, in an attempt to be cast into the voting boxes.

"[30]On 3 April, following the announcement of Vučić's victory, a student protest formed in front of the Serbian National Assembly, which, according to Danas, was attended by over 10,000 people.

The OSCE report noted that general reluctance of media to report critically on or to challenge the governing authorities significantly reduced the amount of impartial information available to voters,[2] that all private national television channels displayed preferential treatment towards Vučić in their news programmes, and that public resources were used in support of Vučić, including endorsements and favourable articles in municipal information material.

One day before the beginning of the election silence, seven major newspapers covered their entire front pages with adverts for Vučić.

[4] Slaviša Lekić, president of the Independent Journalist Association of Serbia said "With this, Aleksandar Vučić clearly demonstrated that he can control over everything in this country.

"[33] Vučić was the subject of criticism and satire for the appearance of a show on Happy TV in the last days of the campaign, with guests including his parents, in which he offered assistance in front of the camera to a man who allegedly fainted.