On 18 May 2018, caretaker manager and former player Darren Moore was given the permanent job, after earning 11 points from 6 games in the previous season.

They lost to local rivals Aston Villa on penalties in the play-offs semi-final on 14 May, failing to make an immediate return to the Premier League.

The wide vertical stripes on the jersey and italic WBA lettering on the socks were designed as a tribute to the club's "iconic" kit of the late 1970s.

[14][15] Albion faced Barnet, Swindon Town, Aberdeen, Barnsley and Coventry City in pre-season friendly matches.

[17] West Brom's provisional fixture list was announced on 21 June 2018,[18][19] but a number of matches were subsequently rescheduled for live broadcast on Sky Sports.