[8] Wirral Labour's local election campaign was launched on 10 April 2018 at The Engineering College in Monk's Ferry with the help of the Liverpool City Region Metro Mayor, Steve Rotheram.

[10] Wirral Labour received criticism by its own LCF (Local Campaign Forum) for only having one target seat, the Green held ward of Birkenhead and Tranmere.

[14] The Wirral Green Party's key priorities were to clamp down on waste and invest more in "key public services"; scrap the Wirral View newspaper and invest savings made in improving the environment; freeze executive pay and introduce measures to address the "obscene pay gap" between the lowest and highest paid council staff; prioritise key brownfield sites for regeneration and housing to end the threat to Wirral's Green belt; transform democratic structures to secure "a more inclusive and transparent council in contrast to the rigid closed shop operated by the Labour Party" and to prioritise investment in active travel with pedestrians, cyclists and cleaner air.

[14] The sole UKIP candidate, Paula Walters, was urged to withdraw her nomination by The Labour Party due to a series of "hate-filled" tweets from an account under her name that compared migrants to terrorists.

[79][80] [40][84][85] On 20 July, Conservative candidate Des Drury sent a printed letter to nearly 1,200 residents about a planning application being approved for the ex-Bromborough Secondary School site that borders the south of the ward.

[88] The lead petitioner, who spoke in front of the planning committee when the application was considered on 19 July, was future Labour candidate Jo Bird.