Celebrating its 30th anniversary, the formerly known as Billboard Latin Music Week, included virtual superstar conversations and workshops with, among others, Ozuna, Rosalía, Maluma, Black Eyed Peas, Carlos Vives and Los Tigres del Norte between October 20 and 23.
The awards recognize the most popular Latin performers, songs, albums, labels, songwriters and producers in the United States.
Recipients are based on sales, radio airplay, online streaming and social data during a one-year period.
Despite many producers being in talks to hold the gala at the Fibes Auditorium in Seville in May following the success of the MTV Europe Music Awards and the excitement of many artists to play there,[3] on February 5, 2020, Billboard announced the nominations for the award ceremony and revealed that it would take place on April 23 at Mandalay Bay Events Center in Las Vegas while LatinFest + was scheduled to be held at The Venetian featuring speeches, debates and live performances.
[4] On March 17, Billboard agreed to postpone the gala following the Nevada Governor's recommendations to limit the size of public gatherings for the prevention and containment of COVID-19 in the United States.