He faced Chris Janicek, the Democratic nominee, in the general election, but following allegations of sexual misconduct by Janicek, the Nebraska Democratic Party supported write-in candidate Preston Love Jr. in the general election.

Incumbent Public Service Commissioner Crystal Rhoades, a Democrat, ran for re-election to a second term.

Two years into her term, however, Rhoades was elected Douglas County Clerk of the District Court and resigned her position.

Tax attorney Jacquelyn Morrison and Midland University professor Adrian Petrescu, who held several positions in the Romanian government in the 1990s, ran to succeed him.

Psychologist Jack Stark, Millard Public School Board member MiKe Kennedy, and nonprofit manger Viv Ewing ran to replace him.

However, several months into the general election campaign, Kennedy withdrew from the race, citing a need to focus on his existing service commitments during the COVID-19 pandemic.

Although officially nonpartisan, before the election, its de facto composition was: Nebraska Initiative 428 would cap the annual interest for payday loans at 36%.

[10] Vote for 428, an organisation campaigning for the initiative's passage, released a poll by Benenson Group Strategies which showed support for the measure (among Nebraskan voters) at 67%.