[2] The initiative would have raised taxes by 1.75% on annual personal income in excess of $2 million and directed 45% of the revenue to incentives, 35% to charging stations, and 20% to wildfire prevention.

[4] The campaign for Proposition 30 was mostly funded by the rideshare company Lyft, which could have used the incentives to facilitate compliance with the state's electric vehicle requirements.

[11] The biggest donors to the opposition campaign were hedge fund manager William S. Fisher and billionaire Michael Moritz, and investment firm founder Mark Heising.

[9] Environmental policy experts such as Bill Magavern of the Coalition for Clean Air refuted the governor's claims, clarifying that nothing in the measure directed money specifically to Lyft.

“And I think when you’re talking about motives, you got to look who’s funding the governor’s attack: really rich people.”[12] For this reason, Joe Garofoli of the San Francisco Chronicle alleged that Newsom opposed the measure to further his presidential ambitions.