In June 2024, Celtic FC had 4.8 million followers on social media, making it the most-followed sports club in Scotland.

[1] Celtic held a pre-season training camp in Portugal before travelling to Japan, where they played friendlies against Yokohama F. Marinos and Gamba Osaka.

[6] Their pre-season schedule concluded with James Forrest's testimonial match, in which Athletic Bilbao visited Celtic Park.

On 30 July, Celtic were drawn to face Kilmarnock in the second round of the 2023–24 Scottish League Cup.

Source: Soccerway Supplier: Adidas / Sponsors: Dafabet (front) and Magners (back) The club will be in the fourth year of a deal with Adidas – the club's official kit supplier.