The Bears were led by Dave Aranda in his fourth season as their head coach.

Baylor was picked sixth out of 14 teams in the preseason media poll of the conference.

It was not ranked in the national top 25 polls of media or coaches, though the team did receive some votes.

The Bears failed to qualify for a bowl game and suffered their first losing season since 2020 following their loss to Kansas State.

The Baylor Bears football team drew an average home attendance of 43,388 in 2023.