The Red Raiders played their home games at Jones AT&T Stadium in Lubbock, Texas, and competed in the Big 12 Conference.

The Texas Tech Red Raiders football team drew an average home attendance of 54,491 in 2023.

However, starting quarterback Tyler Shough would be injured the following week against West Virginia as the Red Raiders lost 13–20.

On January 10, passing game coordinator and receivers coach Emmett Jones left Texas Tech to take the same position with the Oklahoma Sooners.

[2] The following day, January 11, Baylor running backs coach Justin Johnson was hired to replace Jones.

A possum ran onto the field early in the second quarter, quickly becoming a viral sensation and spawning numerous Internet memes.

[31] The animal was captured by stadium officials and was petted by university president Lawrence Schovanec after the game before being released back into the wild.