On 19 March 2024, Livingston announced that their nine-year stadium sponsorship agreement with restaurant chain Tony Macaroni would come to a "natural close" at the end of the 2023–24 season.

[1] On 10 April a local taxi firm, Home of the Set Fare, was announced as the club's new stadium sponsor as part of a six-figure deal.

[2][3] Livingston enjoyed a bright start to the campaign, with League Cup wins over Forfar Athletic, Dunfermline Athletic and Cove Rangers, before a shock defeat at the hands of SPFL League Two side Spartans saw Livi eliminated from the competition on goal difference.

Despite this setback, the Lions made a strong start in the league, with two wins and two draws ensuring they went unbeaten in August.

In September they played in the Challenge Cup for the first time since the 2017–18 season and took the opportunity to take revenge on Spartans, winning 2–0.