The coalition of Jharkhand Mukti Morcha, Indian National Congress and Rashtriya Janata Dal formed the state government, with Hemant Soren becoming the Chief Minister.

[10][9] One video advertisement depicted a "horde of Muslims" including children moving into the house of a Middle-class family sporting a JMM flag was pulled down later by the ECI upon receiving complaints but after it had been widely circulated on social media.

[11] The video advertisement continued to be available on the BJP Jharkhand's verified Whatsapp channel and pushed by Twitter accounts which regularly engage in disinformation.

[12] According to ground reports, even people who said they would vote BJP were skeptical of these claims, and it had caused apprehensions against the campaign particularly among tribals in the Kolhan region for reasons of impact on communal amity and being cast as part of the broader Hindu community.

[11][13][14] The previous BJP government led by Chief Minister Raghubar Das had introduced the policy of "land banks" in 2016 after failing to dilute the SPT and CNT Acts due to protests by tribals in which one person was killed in police firing.

[11] The party relied on Arjun Munda and Madhu Koda in tribal areas but their leaders faced significant pressure over the land issue.

The BJP has also pledged subsidized LPG cylinders, monthly stipends for unemployed graduates and postgraduates, and extensive job creation programs.

[16][17] The JMM has accused the BJP-led Central government of withholding funds owed to the state, with Chief Minister Hemant Soren demanding the release of Rs 1.36 trillion in dues from coal companies.

[16][19][17] Corruption charges have taken center stage, with BJP leaders highlighting Soren’s alleged involvement in a land-related money laundering case.

According to a Lokniti post-poll survey, the INDIA alliance’s Maiya Samman Scheme, which initially provided ₹1,000 and later increased to ₹2,500, garnered support from 47% of registered women voters, particularly in rural areas.

In Barkagaon, the Congress candidate Amba Prasad alleged that her car came under attack from supporters of the newly elected BJP MLA Roshan Lal Choudhary after the result.