On April 5, 2024, at 10:23 EDT (14:23 UTC), a Mw 4.8 earthquake occurred in the U.S. state of New Jersey, with the epicenter in Tewksbury Township.

[14] Tremors were felt all across the Northeastern United States from Maine in the north to Washington, D.C., and Norfolk, Virginia, in the south.

[3][15] As of August 29, 2024, over 205 aftershocks were reported,[5][16][17] the strongest of which had a magnitude of 3.7 and took place about 4 miles (6 km) from Gladstone around 17:59, around 7 hours and 36 minutes after the original quake.

[2][21][22] Gas leaks were reported in Rockland County, New York,[2] and an administrative building in Morristown, New Jersey.

[20] The first emergency alert sent to New York City residents came 26 minutes after the earthquake to subscribers of the Notify NYC service.

[31] Amid criticism, New York City Emergency Management Commissioner Zach Iscol defended the delayed response in a press conference, saying that "Twenty minutes is very fast for a public alert,"[32] and that they needed that time to confirm that it was indeed an earthquake.

[2] The Holland Tunnel, a major crossing of the Hudson River, was briefly closed for inspection between 11:00 and 11:15 local time.

The store put it on the shop window and a pedestrian took a photo of it, which was shared widely on social media, causing hundreds of sales.