This boycott occurs in the context of polling finding that 91% of Canadians want Canada to rely less on the US, an option preferred over repairing the relationship with the US.
"[2] In February, 90% of Canadians claimed to follow the issue of the trade war closely, the highest level of engagement with a news item since the beginning of the COVID-19 pandemic.
In late February 2025, an Angus Reid Institute poll found that 98% of respondents said they were "looking for 'Made in Canada' when they peruse the aisles.
[5] The Guardian cites Kenneth Wong, an associate professor at Queen's University, as saying "he had been surprised by an apparently organic response among Canadian consumers: on a visit to his local grocery store, homegrown apples were sold out, while next to them, a bin of US apples appeared to be untouched.
[9][10] In mid February, an Angus Reid survey found that 48% of respondents had already "or [were] seriously likely to" cancel or delay plans to travel to the US.
[18][19] Foreign Minister Mélanie Joly, on a February 3rd appearance on Tout le monde en parle, also suggested to cancel or avoid travel to the US.
Indeed, summarising comments it had received from Canadians, The Guardian writes, "While some people said they were differentiating between the Trump administration and their American neighbours, others shared feelings of personal hostility towards the American population, saying they wanted to 'stick it to' their 'poorly educated neighbours to the south,' as one woman from British Columbia put it, echoing the remarks of many.
Ontario Premier Doug Ford, for example, said this repeatedly in his March 4th news conference responding to the enactment of tariffs by Trump.
"It's not the people of America, it's not the elected officials, it's one person that has caused this issue, and that was President Trump.