In February 2013, Ray De La Garza, formerly vice president of programming at Radio Disney, was appointed the new general manager of 2101 Records.

[6] Disc jockey turned pop sensation, Havana Brown, won 2101 Records their first platinum single with "We Run The Night".

[8] Also releasing dance-pop tracks through the label, Porcelain Black, gained commercial success in American nightclubs with the top ten hit, "Naughty Naughty"[9] and a top forty hit with "This Is What Rock n' Roll Looks Like",[9] the latter gaining significant buzz for the singer and label.

[7] The record reached double platinum in Sweden[13] and gold in Denmark,[14] making the labels first certifications in those countries.

He cooperates with the songwriters Bilal "The Chef" Hajji,[20] Achraf Jannusi,[21] Giorgio Tuinfort[21] Astrid Roelants,[22] Geraldo Jacop Sandell,[22] Arjang Shishegar,[22] and Jimmy Paul Thornfeldt.