Keys said that the song was inspired by an article she had read, which said the average human life is 76 years, which equals to 28 thousand days.

[1] In 2014, Keys worked with Kendrick Lamar, Hans Zimmer and Pharrell Williams for The Amazing Spider-Man 2 song "It's On Again".

[4][5] The song was used in TV, cinema and online commercials for the campaign, directed by Malik Hassan Sayeed.

"[7] Vibe wrote of the song that it has an "infectious melody" and "boisterous production" by Swizz Beatz.

[1][2] Keys performed the song at a concert for her album Here at Village Underground in London 26 May 2016 and at Troubadour in Los Angeles on 20 July 2016.