The watches of this brand have always been intended for civilian consumption, without military or aerospace pretensions.
In 1919, the Soviet Union bought and imported two watch factories from the USA to start its own watchmaking industry.
Starting in 1985, under the Gorbachev era, the brand manufactured models for the political party.
[1] In January 2006, the Slava factory and its site were sold for retail development.
In the 2016 film Glory (original title Slava), set in contemporary Bulgaria, the protagonist's Slava watch with an engraving from his father plays a key role in the plot.